Flow by Thinx | Omnichannel and Integrated Campaign

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SCAD Student Work.

UX Copywriter/ Art Director: Griff McLaughlin

UX Designer/ Technology Strategist: Vedika Bhasin

The Problem.

Thinx does not have the trust and support from its consumers that it should.

Solution.

Provide trust and honesty with the consumer. Allowing Thinx to be a reliable part of their cycle.

Available on the App Store and Google Play Store.

Starting questions to personalize your journey and help flow understand your cycle.

Rebranding Thinx’s period underwear as flow pants.

Providing cycle tracking and education.