Duolingo | Omnichannel and Integrated Campaign

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SCAD Student Work.

UX Writer/ Art Director/ Copywriter: Griff McLaughlin

UX Designer/ Tech Strategist: Vedika Bahsin

The problem.

Duolingo offers a large courses of languages but is missing out on a large target, American Sign Language.

The solution.

Deliver a course in America Sign Language and offer a certification course, allowing the users to become ASL certified.

Applying hand gesture recognition through skeleton and thermal recognition and machine learning.

ASL Course completion and certification.

ASL course email